Financial planning
that's fully

We created Fully with the belief that everyone — regardless of the size of their investment portfolio — can benefit from fiduciary financial advice.

Fully is a premier, boutique firm by design — intentionally built to prioritize high-touch service and greater access to fee-only financial planning for people in our hometown of Athens, Georgia.

Our purpose is to provide real financial advice that helps more people live their lives to the fullest. That's why we treat every single one of our clients as if they are family — and always put their best interests first.

A photo of Ben Jacobs and Cody Nichelson from Fully Financial meeting with a client around a conference room table.
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fee only
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fully /ˈfʊli/ completely or entirely; to the furthest extent.
True to its meaning, Fully exists to provide the most comprehensive and complete financial planning services. We’ll bring all the pieces together, so you can see where you are, where you’re going, and how we’re going to get there.
Ben Jacobs, M.S., CFP®, EA, AIF®
Co-Founder + Financial Planner

Ben is an experienced Certified Financial Planner™ professional and co-founder of Fully Financial.

He earned his master’s degree in financial planning from the University of Georgia in 2016, and has spent his entire career as a fee-only financial planner.

Since he was 19, Ben has been passionate about helping people understand financial nuances and make money decisions that are best for them and their families.

Beyond serving his clients, Ben has provided pro bono financial counseling and tax preparation services for families in the Athens community. He also works as a part-time instructor of financial planning at the University of Georgia.

Outside of financial planning, Ben serves as the treasurer for two local nonprofits: Books for Keeps and Athens Pride and Queer Collective. He also enjoys spending time with his three rescue dogs, reading Harry Potter, running, and baking.

Read Ben's Bio
Cody Nichelson
Co-Founder + Director of Operations

Cody is a skilled communicator, strategic business leader, and co-founder of Fully Financial.

He earned his bachelor’s degree in public relations from the University of Georgia. For the first seven-plus years of his career, Cody worked for an independent communications and consulting agency, where he served national, regional, and local brands.

Cody was drawn to the fee-only financial planning industry because he believed this approach truly made a difference in people’s lives, and he wanted to find ways to connect more people to fiduciary advice and planning services.

Outside of the office, Cody serves as president of the board for Athens Area Habitat for Humanity and on the governance committee for Athens Pride and Queer Collective. He enjoys watching sports (Go Dawgs!), visiting coffee shops, taking walks around Athens, and spending time with his family, including his three rescue dogs — Finn, Delilah, and Chance.

Read Cody's Bio

No matter where life takes you, we’re here for you — fully.

Every step of the way, we’ll help you balance your life today with your goals for tomorrow. Request a no-cost consultation to see if we're the right fit for you.
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